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A STRANGE INDUSTRY…
As you’ll know by now, having read previous blogs, Capsule went very well indeed for Hentsch Man. We wrote orders, gave interviews, drank wine, encountered funny cultures, sold our wares and met many strange people. The strangest one, though, deserves to be singled out. We won’t name names, but this funny little man is an all time big cheese in the fashion industry. What we didn’t know about him (prior to him lifting his shirt), is that he used to be a big cheese accountant too – and therefore, is well-versed in Microsoft Excel.
Now, for all those who work in fashion, you’ll know that it’s not all about fabric and patterns. It’s just as much about numbers and yes, EXCEL… Well, this funny little man knows it so well, that he tattooed a spreadsheet onto his rib cage…. Weird or what?
Vive la funny fashion industry!
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SPRING IN A BOX
Spring is finally here! In the shape of a cardboard box. Or many cardboard boxes…. Ladies and gentleman, the Hentsch Man SS12 collection has finally arrived (a few delays courtesy of the massive snowfall in the Alps) – but it’s all arrived. We just have a little sorting out to do. See below…
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A CAPSULE COLLECTION…
So, after our Pitti affair, we jetted straight to Paris for our Capsule affair. What’s a Capsule affair? The place to be and the thing to do, that’s what… A lovely gem of a trade fair in the heart of the Marais, where every brand and buyer that’s worth anything makes an appearance. Including Hentsch Man… Mais bien sur!
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PITTI PLEASE
We’re just back from our third time showing at Pitti Uomo in Florence, where we exhibited our AW12 collection. And what a triumphant success it was. We signed new accounts, met new people, got good press, ate delicious pasta, saw a few beautiful churches. All in all, we had a whale of a time. The collection now goes on a ‘tour du monde’, with next up – Paris, then New York and then London… Busy busy busy… Have a look at our first stop, Pitti, below.
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30 under (or just) 30!
Thank you Draper’s Magazine (a highly influential magazine that only die-hard fashionistas know about) has named Hentsch Man a brand to watch… Thank you dear sirs!
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BEHIND THE SCENES AW12 PHOTO SHOOT
Eat your heart our Steven Miesel. This is the biggest photo shoot of the year. The collection arrived on the 22nd of December, it was shot on the 23rd, the look book was designed over Christmas and printed on New Year’s day. It’s been drying all week, and now it’s ready. Just on time to take to Pitti with us. Through the skin of our teeth… but we made it. Ladies and gentleman, we are proud to present the Autunm Winter 2012 lookbook. And look how much fun we had…
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MANY HAPPY RETURNS
Welcome back everybody… Happy desking! Groan… Or New Year. Depends how you like to look at things.
At Hentsch Man, we’re glass half full kind of people, and as it happens, half price off kind of people too… So enjoy our further reductions. They’re the last, we won’t go below this. You should know that…
A few graphics below to really make our point!
Loads of love and happy returns,
Hentsch Man
